So the company chooses to build email. EMAIL! Ok. What about their engineers or product concept was SOO different that building EMAIL would draw customers? Looking at their first page, the ONLY item that is unique here is "ENSURE YOUR EMAILS ARE READ". This almost seems like a parody sight - like it's not even real. Something is seriously fishy.
There is a "shadow IT" project happening right now in my company where they are taking my database and dumping it into sales force so they can do low-code. The new CEO does not think we need expensive IT people. I have my popcorn.